Client
ANDREA PASCUAL Fashion Brand
Discipline
Luxury Leather Goods, Accessories, and Outerwear
Location
Toronto, Canada
Service
Brand Identity
Logo Design
Website Design
Copywriting
Content Strategy
Social Media Strategy + Design
Marketing Collateral
Email Marketing
Email Marketing
Accessories, Handbags, and Outerwear Design
The Problem
ANDREA PASCUAL is a unisex fashion brand for cultural disruptors. Headquartered in Toronto, Canada, it is led by designer and owner, Andrea Pascual.
ANDREA PASCUAL is a unisex fashion brand for cultural disruptors. Headquartered in Toronto, Canada, it is led by designer and owner, Andrea Pascual.
In 2020, Andrea started a new chapter in her fashion brand that called for a new visual identity.
The new brand identity would be applied to all branded collateral, as well as all new fashion designs, particularly the brand's FW2022 unisex capsule collection, FROM TIME.
The new brand identity would be applied to all branded collateral, as well as all new fashion designs, particularly the brand's FW2022 unisex capsule collection, FROM TIME.
The Solution
Start with brand strategy to understand the brand's audience, core values, brand positioning, brand voice, and brand personality.
Design a visual identity that's founded on the brand foundations. For example, the brand's "Santa Maria" emblem is an illustrative symbol of the faces of Andrea's mom and aunt (they're twins). Since ANDREA PASCUAL values family and its diverse roots, what better way to encapsulate family in the brand's visual identity than by incorporating a visual symbol of the designer's family into it!
A new visual identity also included an updated colour palette, including off-black, white, mint, and orange.
A new visual identity also included an updated colour palette, including off-black, white, mint, and orange.
Campaign creative direction included textures and symbols from an immigrant household to further symbolize the designer's upbringing. Campaign photos are also shot in film to symbolize a call to family history.
The Result
A distinct, recognizable fashion brand identity that was applied to website, marketing collateral, social media, email marketing, packaging, and fashion design.
The brand identity is strategic and versatile; it can be used in all brand applications as the brand grows.
The brand identity is strategic and versatile; it can be used in all brand applications as the brand grows.
Like what you see?
Let's work together on your brand's visual identity together.
Let's work together on your brand's visual identity together.
Thanks for viewing!
Special thanks:
Ashley Galang (stylist), Othello Grey (photographer), Veronica Canning (makeup), Veronica Ye (model), Jaydon Gardner (model)
Special thanks:
Ashley Galang (stylist), Othello Grey (photographer), Veronica Canning (makeup), Veronica Ye (model), Jaydon Gardner (model)
